The DIY Marketing Blog

A place for me to share tips, tricks, encouragement, stories, and helpful info. 

Episode 35: Why Every Brand Needs a Personality

Let's get to the point. Any brand can have a personality, and it should. Even if you're a product-based business, a brick and mortar, or bigger company you have a personality. At a minimum you and your people have personalities.

In this episode, I'm sharing why it is so important that your brand...

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Episode 34: How to come up with new content and product offers

When you're marketing online, you need valuable content...and let's face it, you need a lot. I always suggest that you create a bank of content ideas which in a nutshell is a big ole list of ideas. 
 
You can use a notebook or an app to capture your ideas so you can save them for later....
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Episode 33: Finding Your Stage with Heather Sager

 

Heather Sager, joins me on the podcast to help you understand why we all need to embrace stages and speaking in our businesses.

I know some of you don’t identify yourself as a “speaker” and you certainly don’t see yourself on a stage. But, Heather points out clearly...

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Episode 32: How This Coffee Shop Owner Used Facebook Live to Stay Connected

 

A thriving coffee business with two locations. When the pandemic hit, Zeteo Coffee owner Jon Mitchell knew he needed to make some shifts in his business and his content. Temporarily closing one location and laying off his entire staff meant Jon had to step out of the office and get behind...

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Episode 31: The Four Dimensions of Your Personal Brand

 

You have a personal brand. Regardless of whether your business is a "Your Name Dot Com" kind of business (for example someone like me). 

I have been talking "personal branding" since 2014 and I'm always amazed at how many people don't think they have a personal brand. 

We all...

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Episode 30: Five Enhancements to Up-Level Your Facebook Live Videos

I believe just about everyone should be using Facebook Live or some sort of live video. You can now go live on just about all of the popular social media platforms and we're starting to see more people embrace this incredibly engaging way to create content.

I'm still an advocate that even if you...

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Episode 29: Should You Start a Podcast in 2020, with Krystal Proffitt

In this special episode, I talk with fellow entrepreneur, Krystal Proffitt about podcasting in 2020. Not only is Krystal one of my business buddies who is on my Voxer speed dial, but she’s also a fellow podcaster who happens to LOVE helping people start, launch, and market their own...

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Episode 28: 7 Tips for Productive Virtual Work

With more and more people working virtually these days, I wanted to share a few tips that I've picked up over the years. Working from home can sound fun at first, but this isn't a snow day. 

When working from home, there are a lot of things that can limit productivity. Environmental things,...

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Episode 27: Getting More Word of Mouth Marketing

Listen Now:

 

Word of mouth marketing is not dead. It just looks different today than it did before all of this online marketing hootenanny came into play.

So what does word of mouth marketing look like today? It looks like it used to, but it also includes online reviews, check-ins on...

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Episode 26: Adding a Personal Touch to Your Communications

The business world can be a busy place. Social media news feeds get crowded, and sometimes it can feel impossible to actually create personal connections with your audience.

I have a few ways you can add a personal touch to various ways you communicate. This includes responding to direct messages...

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