The DIY Marketing Blog

A place for me to share tips, tricks, encouragement, stories, and helpful info. 

Episode 41: How to Create Live Videos More Regularly

 

Live video is powerful. Simple as that. But it's even more powerful if you do it on a regular basis! So why don't more entrepreneurs use live video more regularly? In my experience in helping people implement a live strategy, the reasons fall into two buckets.

The first reason is that...

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Episode 40: How to Deal with the Concept of Market Saturation

 

Have you ever feared that the market already has enough of what you offer? Do you sometimes look around and think, "There are SO many people teaching what I teach."

Here's the deal. I don't believe in market saturation. I call it market awareness. If you were the only one offering what you...

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Episode 39: Getting Over Your Fear of Live Video

 

There are many reasons I hear from people who aren't using live video. But bottom line...most of the time the reason people are using video in their business is fear. Fear of what others will think, fear of how they look, fear of making a mistake, and looking foolish. Fear of technology....

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Episode 38: Stop Trying to Find Your Voice

Marketing 101 tells you that one of the key elements of any brand is the "voice." It's an huge part actually. Well, in the case where YOU are the brand your voice is even more important. 

If you're still trying to "find your voice," look no further because you already found it. It's not...

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Episode 37: How to Market More Than One Business or Product

Can you successfully market more than one business, product, or offer? I believe you can. While it might be easier to put all of your energy and focus into one area, there are situations that call for you to add something else to your mix. 

Perhaps you are multi-passionate and want to help...

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Episode 36: You Don't Have to Do What Everyone Else is Doing

"If everyone else jumped off a bridge, would you?" It sounds ridiculous, but maybe you should consider it. In this episode, I explain how important it is not to feel pressured to do what everyone else is doing in marketing. I also tell you that doesn't mean you should never consider jumping into...

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Episode 35: Why Every Brand Needs a Personality

Let's get to the point. Any brand can have a personality, and it should. Even if you're a product-based business, a brick and mortar, or bigger company you have a personality. At a minimum you and your people have personalities.

In this episode, I'm sharing why it is so important that your brand...

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Episode 34: How to come up with new content and product offers

When you're marketing online, you need valuable content...and let's face it, you need a lot. I always suggest that you create a bank of content ideas which in a nutshell is a big ole list of ideas. 
 
You can use a notebook or an app to capture your ideas so you can save them for later....
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Episode 33: Finding Your Stage with Heather Sager

 

Heather Sager, joins me on the podcast to help you understand why we all need to embrace stages and speaking in our businesses.

I know some of you don’t identify yourself as a “speaker” and you certainly don’t see yourself on a stage. But, Heather points out clearly...

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Episode 32: How This Coffee Shop Owner Used Facebook Live to Stay Connected

 

A thriving coffee business with two locations. When the pandemic hit, Zeteo Coffee owner Jon Mitchell knew he needed to make some shifts in his business and his content. Temporarily closing one location and laying off his entire staff meant Jon had to step out of the office and get behind...

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