Live video is powerful. Simple as that. But it's even more powerful if you do it on a regular basis! So why don't more entrepreneurs use live video more regularly? In my experience in helping people implement a live strategy, the reasons fall into two buckets.

The first reason is that...

Have you ever feared that the market already has enough of what you offer? Do you sometimes look around and think, "There are SO many people teaching what I teach."

Here's the deal. I don't believe in market saturation. I call it market awareness. If you were the only one offering what you...

There are many reasons I hear from people who aren't using live video. But bottom line...most of the time the reason people are using video in their business is fear. Fear of what others will think, fear of how they look, fear of making a mistake, and looking foolish. Fear of technology....

Marketing 101 tells you that one of the key elements of any brand is the "voice." It's an huge part actually. Well, in the case where YOU are the brand your voice is even more important. 

If you're still trying to "find your voice," look no further because you already found it. It's not...

Can you successfully market more than one business, product, or offer? I believe you can. While it might be easier to put all of your energy and focus into one area, there are situations that call for you to add something else to your mix. 

Perhaps you are multi-passionate and want to help...

"If everyone else jumped off a bridge, would you?" It sounds ridiculous, but maybe you should consider it. In this episode, I explain how important it is not to feel pressured to do what everyone else is doing in marketing. I also tell you that doesn't mean you should never consider jumping into...

Let's get to the point. Any brand can have a personality, and it should. Even if you're a product-based business, a brick and mortar, or bigger company you have a personality. At a minimum you and your people have personalities.

In this episode, I'm sharing why it is so important that your brand...

Heather Sager, joins me on the podcast to help you understand why we all need to embrace stages and speaking in our businesses.

I know some of you don’t identify yourself as a “speaker” and you certainly don’t see yourself on a stage. But, Heather points out clearly...

A thriving coffee business with two locations. When the pandemic hit, Zeteo Coffee owner Jon Mitchell knew he needed to make some shifts in his business and his content. Temporarily closing one location and laying off his entire staff meant Jon had to step out of the office and get behind...