The DIY Marketing Blog

A place for me to share tips, tricks, encouragement, stories, and helpful info. 

Episode 38: Stop Trying to Find Your Voice

Marketing 101 tells you that one of the key elements of any brand is the "voice." It's an huge part actually. Well, in the case where YOU are the brand your voice is even more important. 

If you're still trying to "find your voice," look no further because you already found it. It's not...

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Episode 37: How to Market More Than One Business or Product

Can you successfully market more than one business, product, or offer? I believe you can. While it might be easier to put all of your energy and focus into one area, there are situations that call for you to add something else to your mix. 

Perhaps you are multi-passionate and want to help...

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Episode 36: You Don't Have to Do What Everyone Else is Doing

"If everyone else jumped off a bridge, would you?" It sounds ridiculous, but maybe you should consider it. In this episode, I explain how important it is not to feel pressured to do what everyone else is doing in marketing. I also tell you that doesn't mean you should never consider jumping into...

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Episode 35: Why Every Brand Needs a Personality

Let's get to the point. Any brand can have a personality, and it should. Even if you're a product-based business, a brick and mortar, or bigger company you have a personality. At a minimum you and your people have personalities.

In this episode, I'm sharing why it is so important that your brand...

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Episode 34: How to come up with new content and product offers

When you're marketing online, you need valuable content...and let's face it, you need a lot. I always suggest that you create a bank of content ideas which in a nutshell is a big ole list of ideas. 
 
You can use a notebook or an app to capture your ideas so you can save them for later....
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Episode 33: Finding Your Stage with Heather Sager

 

Heather Sager, joins me on the podcast to help you understand why we all need to embrace stages and speaking in our businesses.

I know some of you don’t identify yourself as a “speaker” and you certainly don’t see yourself on a stage. But, Heather points out clearly...

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Episode 32: How This Coffee Shop Owner Used Facebook Live to Stay Connected

 

A thriving coffee business with two locations. When the pandemic hit, Zeteo Coffee owner Jon Mitchell knew he needed to make some shifts in his business and his content. Temporarily closing one location and laying off his entire staff meant Jon had to step out of the office and get behind...

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Episode 31: The Four Dimensions of Your Personal Brand

 

You have a personal brand. Regardless of whether your business is a "Your Name Dot Com" kind of business (for example someone like me). 

I have been talking "personal branding" since 2014 and I'm always amazed at how many people don't think they have a personal brand. 

We all...

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Episode 30: Five Enhancements to Up-Level Your Facebook Live Videos

I believe just about everyone should be using Facebook Live or some sort of live video. You can now go live on just about all of the popular social media platforms and we're starting to see more people embrace this incredibly engaging way to create content.

I'm still an advocate that even if you...

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Episode 29: Should You Start a Podcast in 2020, with Krystal Proffitt

In this special episode, I talk with fellow entrepreneur, Krystal Proffitt about podcasting in 2020. Not only is Krystal one of my business buddies who is on my Voxer speed dial, but she’s also a fellow podcaster who happens to LOVE helping people start, launch, and market their own...

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