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The DIY Marketing Blog

A place for me to share tips, tricks, encouragement, stories, and helpful info. 

Episode 26: Adding a Personal Touch to Your Communications

The business world can be a busy place. Social media news feeds get crowded, and sometimes it can feel impossible to actually create personal connections with your audience.

I have a few ways you can add a personal touch to various ways you communicate. This includes responding to direct messages...

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Episode 25: Why LinkedIn Should be in Your 2020 Marketing Strategy

By now you're probably hearing the buzz around marketing guru land. The buzz is about LinkedIn and how it's been a sleeping giant that has woken up.

You've probably heard how it's like Facebook before the algorithm made it merely impossible for anyone to see your content organically.

Well, my...

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Episode 24: Stop Leading with the Negative and Embrace Your Awesomeness

I use this phrase, "Leading with the Negative," to describe all of those times we point out something we're feeling insecure about before even giving anyone a chance to notice it themselves. 

"Oh, I haven't even washed my hair today." 
"You'll have to excuse how gross I look right now, I...

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Episode 23: Four Tips for Better Facebook Lives

When it comes to social media, Facebook Live is one of the best formats to engage with your audience. Even here in 2020, when you research social media strategies or trends, you'll see live video as a highly recommended tactic for your 2020 social media strategy.

So in this episode, I'm going to...

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Episode 22: Four Mindset Shifts That Will Help You Take More Action

Today let's help you get into action. I'm sharing four mindset shifts that will keep you moving forward and taking action so you can make progress in your life and in your business. These will help you get unstuck, keep moving, and GSD (get Sh$t done).

The concepts I share in this episode I...

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Episode 21: How I Plan and Manage My Projects and Tasks for Business

 

Project Management is kind of my jam. I spent 12 years managing projects and programs that were valued in the multi-millions before I became self-employed. So naturally, when I started my business I carried over a lot of that experience for both my own business but in how I train my...

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Episode 20: Why You Need People in Your Social Media Content Strategy

Your social media is a way to begin building relationships with potential customers, and you can do this by putting people in your content. 

As humans, we are hungry for connection in today's busy marketplace. Even though we love the conveniences of technology (online shopping, online...

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Episode 19: What Not to do on Social Media

We spend a lot of time talking about small business marketing strategies and what you should be doing. However, there are also some things you should NOT be doing on your social media. 

In this episode, I'll cover five things you should stop doing, or vow to never do on your social media...

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Episode 18: What it Means to be Social on Social Media

It sounds simple, but social media is intended to be social. So what does that even mean? It means that to fully leverage social media for business you need to ensure you're having conversations. 

This comes into play by ensuring you're responding to comments, direct messages, and creating...

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Episode 17: How to use the Same Post on Multiple Platforms

Dear Melanie, is it ok to cross-post my Instagram posts to Facebook? Mel, it's hard to find the time to create custom content for LinkedIn and Facebook and Instagram. Can I use the same posts on each one? 

This question comes up a lot in Q&A around social media whether it's at one of...

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