Melanie Dyann Howe

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The DIY Marketing Blog

A place for me to share tips, tricks, encouragement, stories, and helpful info. 

Use Business and Personal Social Media Profiles

I sometimes see business owners and managers begin to abandon their company Facebook page and primarily use their personal Facebook account to market their business. In the world of small business, this is an effective tactic since their personal Facebook connections are likely some of their...

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5 Phases of Effective Marketing Management

You may have never considered how similar marketing management is to project management. But the fact is, you should be project managing your marketing! Most people think of project management as killing tasks and getting things done, naturally because that is, in fact, part of it. However,...

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