Episode 12: Eight Strategies to Drive Traffic to Your Website
Aug 27, 2019
Remember the movie, Field of Dreams. Its where the quote "If You Build it, They Will Come?" When Iowa farmer, Ray, hears a mysterious voice one night in his cornfield saying "If you build it, he will come," he feels the need to act. He builds a baseball diamond in the middle of his cornfield and eventually, the ghosts of baseball legends come through the corn and play baseball. It's an amazing movie...
This concept of just building something and your dreams come true doesn't typically apply to the online marketing world. Especially your website. Creating a website is not the same as launching one.
Too often businesses fail to do the work AFTER their site is launched. The work of driving traffic to their website. I've got eight strategies to help you get started.
- Use SEO strategies. I won't go into detail here, but changing up your content regularly - this is why blogging is not dead.
- Ensure your Google My Business Profile is claimed, optimized, and includes a link to your site.
- Be sure your social media profiles are optimized and include your web address as well.
- Ensure your website is handy on marketing materials - business cards. - No, I don't think business cards are dead. They are a reminder, a post-it note, and for some, they are used exactly as they originally were intended to be.
- Network online - be helpful in groups. People will eventually decide "Who is this amazing person and what do they do?" Your website should be handy on your profile.
- Become a guest blogger or podcast guest - typically the host of the content will gladly share your bio and links to your social media and website.
- Don't be afraid to pitch yourself when you're at networking events, and use the excuse of "We just revamped our website. I think you'll find a lot of useful info in there so here's my card so you can take a look later."
- Advertise - Social Media ads are a great way to drive traffic through your social media to your website. I recommend you give them a compelling reason to visit. Offer a free checklist or ebook, a free video/webinar, or discount.
Links Mentioned in this Episode: