Showing up online either in your social media, on your podcast, in your blog, your videos, your emails should become a "way of life" in your business. But it's easy to let other things take priority.
For example, you're super busy creating your course, or writing your book, or getting your new store ready...you don't have time to create content or show up online. Right?
But, when we let other things put our online content on the bottom of our list, we're missing out. If you're waiting until you have something to promote to create online content, you're missing out on more customers, more sales, a bigger audience.
Use your content to create a relationship with your audience so that when it comes time to promote something, they already trust you and are ready to BUY.