Creating content on social media should have some strategy behind it. This is something we talk about a lot. One of the things you've probably tried to focus on is creating content the social media algorithms favor.
I believe when we start putting the algorithms first, we're missing out on the most important piece of the puzzle...our audience. In all honesty, if you focus on creating great content that serves your audience, you shouldn't need to worry about the algorithms.
If you need to get up to speed on what we're even talking about check out this previous episode about social media algorithms.