Melanie Dyann Howe

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4 Ways to Repurpose Content For Social Media

If you’ve got a blog, then you’ve got gobs of social media content. If you read articles from industry leaders and peers, then you’ve got even more social media content. Here are four ways to repurpose content for social media.

Turn blog posts into multiple social media posts.

If you’re doing what’s best, your blog is filled with helpful content that your audience can find useful. It’s probably filled with tips, best practices, and articles that are teaching your audience new things. Take those tips, helpful comments, and recommendations and turn them into various social media posts. 

Curate other blog posts into your own social media posts.

You’re pretty much going to do the same thing here, however, the content is not your own. This is still a great opportunity to create social media posts while also engaging in your industry’s community. Go ahead and give credit where credit is due. Not only will your audience appreciate the content, but the original source will appreciate the shout out and may even give one in return.

Repost, reuse, and recycle previously published content.

Some content is just so good that it’s worth sharing again (and again). There is no rule that you can’t reuse content. In fact, it’s highly likely that an entirely new audience will see it the second or third time you share it. Go back through your social media from the past few months and find the good stuff. Either post it again or tweak it up a little (revised text, new image) for slightly newer content.

Blog posts can be videos, and videos can be blog posts.

If you’ve got a blog, then you’ve got video content. If you’ve got videos, then you’ve got great blog content too. Creating simple and helpful videos are a great way to help your audience and also really show your personality. The content in those videos should also absolutely be converted to a written blog article. Now, flip-flop that concept… great articles can also be curated on a video. Go through your blog and find some articles that could make for great tip videos to share on social media. 

Here's an example. Cover-Tek published this video to explain the difference between quadrivalent and trivalent flu vaccines.

They also published a blog post for those that would rather read about it.

Let’s face it, time is precious, so there is no need to waste that time creating brand new content from scratch every single time. Go through your blog right now and start creating social media posts today.


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