The DIY Marketing Blog

A place for me to share tips, tricks, encouragement, stories, and helpful info. 

Episode 2: How Often Should you Post to Social Media

It's hard to know how much is too much and how little is too little when it comes to social media frequency. I wish there was a perfect formula to determine how often you should be posting to social media. There just isn't, because all businesses are different. There are a number of things to...

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Episode 1: Personal vs. Business Social Media Strategies

Have you ever found yourself feeling frustrated because you get more engagement on your personal social media profile than your business profile? This might make you wonder if you should just abandon your business profile and use your personal profile. You shouldn't and I'll explain why. 

You...

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Welcome to the DIY Marketing School Podcast

Announcing the DIY Marketing School Podcast! This is my new podcast designed for Do-It-Yourself Marketers who need a marketing coach to kick their business butt into gear. 

I'll cover all kinds of topics related to social media and small business marketing. You'll learn tactics and...

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How to Create a Brand Cheat Sheet with Canva

 

Your brand is important. It involves colors, fonts, images, and logo's. Your content should use the same colors, fonts, and logo's everywhere.

I'm talking about your social media, website, emails, presentations, documents, marketing materials...everything.

Let's not waste time trying to track...

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How to Avoid Bright and Shiny Object Syndrome

Hi, my name is Melanie and I have Bright and Shiny Object Syndrome. It's true. I wish I didn't, but I have it. The first step in dealing with Bright and Shiny Object Syndrome is awareness, and the second step is acknowledgment. 

It's probably been about three years since I realized this was...

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What You Need to Know About Facebook Algorithms

 

Here's the deal, the social media platforms are always going to have some level of control. It is THEIR platform. You don't own it like you do your website. 

We ask marketers have to acknowledge that the algorithms are part of the game. We can choose to be bitter or we can accept them, learn...

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What I Learned From Going Live Every Day for 30 Days

 

When I launched my new personal brand back in February I knew I needed a boost. I wasn't doing some big grandiose brand launch because: 

1. I was in a hurry and needed to get it going. 

2. I don't have a big ole budget for a big ole brand launch. 

So I decided to give myself a...

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15 Common Words and Phrases You're Probably Saying Incorrectly

From commas and hyphens to spelling and capitalization, grammar is hard. While it can be difficult to remember AP style rules and definitions, there are lots of common grammar mistakes you can avoid just by understanding a little context.

If you didn’t already know the correct pronunciation...

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3 Rules That Will Never Change in Marketing

I want you to stop freaking out about your digital marketing. I get it though, it's a complicated world, at least it seems like it is. Do any of these sound familiar?

"Is Facebook marketing even worth spending my time anymore?"

"People say the younger generation isn't even on Facebook or...

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Are You Working on it, or Producing it?

I love a good podcast, but to be totally honest, I have a hard time listening to most of them all the way through (hello, ADD). There is, however, one woman that I religiously listen to each week, and never regret it.

That would be Amy Porterfield and her podcast, Online Marketing Made Easy,...

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