The DIY Marketing Blog

A place for me to share tips, tricks, encouragement, stories, and helpful info. 

Organizing Marketing Ideas with Trello

Obviously, marketing planning should be a collaborative and creative process. A good whiteboard session is hard to beat, but there’s a more tech-savvy way to get your creative juices flowing. Enter Trello. It doesn’t matter whether you’re a marketing coordinator, business owner,...

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The Importance of Daily Social Media Monitoring

Whether you’ve been on social media for years or have just started your engines on social media, it is important to get into the habit of monitoring your social media channels on a daily basis. You should be checking your social media at least three times a day for just a few minutes...

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How to Efficiently Work on Social Media Content

It’s impossible to be everywhere at all times and social media demands can sometimes make you feel like you need to find a way to make that happen. In business, it’s important to find inefficiencies in any process, and developing social media content is no exception. Here's how to...

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How to be Social on Social Media

Social media is about being social, and that includes two-way communication. Oftentimes we forget that there is more to social media than just publishing our own posts. It’s often easy to neglect our business network and just engage in communication on social media from our personal...

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What Social Media Insights are Most Important?

When using social media for your small business, it is important to make sure you are using the resources available to you in order to see how your posts are performing. Facebook, Twitter, LinkedIn, and Pinterest have made it easy by integrating analytics and social media insights into the...

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Tips to Increase Engagement on Twitter

Looking for some help to increase engagement on Twitter? Check out the following tips on how to start conversations that lead to engagement with your followers and potential followers on Twitter.

Tweet questions that provoke answers.

People are more likely to reply to a tweet that asks a...

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Use Canva to Create Your Own Marketing Visuals

Marketing is nothing without accompanying visuals. Visuals are a huge part of social media in any marketing program. It can be challenging to create your own marketing visuals if you're not an experienced designer. I use Canva to create graphics for my own marketing and for my clients’...

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Mobile Phone Video - Do's and Don'ts

Taking videos for social media does not have to be anything too glamorous. You don’t need a fancy DSLR camera or to be editing your videos with the latest Adobe software (although, that is one way to create some pretty amazing videos). If you have a smartphone, then you have a magical video...

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How to Organize Your Digital Assets

A successful marketing program requires organization. Going beyond to-do lists and drawers with file folders, a successful marketing program needs to be digitally organized. The digital essentials of an active marketing program are logos, pictures, graphics, online marketing materials, design...

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How To Be Viewed as a Valuable Resource

Posting on social media can seem daunting at times. Sometimes we feel we are scrambling to get something posted just so we stay relevant. Yes, cat and dog videos tend to fill our timelines and create quite the buzz, but there is nothing to really take away from the video... other than the...

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