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The DIY Marketing Blog

A place for me to share tips, tricks, encouragement, stories, and helpful info. 

Tips to Increase Engagement on Twitter

Looking for some help to increase engagement on Twitter? Check out the following tips on how to start conversations that lead to engagement with your followers and potential followers on Twitter.

Tweet questions that provoke answers.

People are more likely to reply to a tweet that asks a...

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Use Canva to Create Your Own Marketing Visuals

Marketing is nothing without accompanying visuals. Visuals are a huge part of social media in any marketing program. It can be challenging to create your own marketing visuals if you're not an experienced designer. I use Canva to create graphics for my own marketing and for my clients’...

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Mobile Phone Video - Do's and Don'ts

Taking videos for social media does not have to be anything too glamorous. You don’t need a fancy DSLR camera or to be editing your videos with the latest Adobe software (although, that is one way to create some pretty amazing videos). If you have a smartphone, then you have a magical video...

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How to Organize Your Digital Assets

A successful marketing program requires organization. Going beyond to-do lists and drawers with file folders, a successful marketing program needs to be digitally organized. The digital essentials of an active marketing program are logos, pictures, graphics, online marketing materials, design...

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How To Be Viewed as a Valuable Resource

Posting on social media can seem daunting at times. Sometimes we feel we are scrambling to get something posted just so we stay relevant. Yes, cat and dog videos tend to fill our timelines and create quite the buzz, but there is nothing to really take away from the video... other than the...

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Why Showcasing People on Social Media Works

As a business, your biggest assets are your people. This, in combination with how people buy and why they buy, is the reason you should be showcasing people on social media.

Think back to an amazing experience you had as a paying customer. Got it? OK, so what do you remember the most? It’s...

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Why You Need a Style Guide and What Goes in It

When it comes to running a business, having a uniform brand is key. A style guide includes all of the elements that make your brand identifiable to others, and is, therefore, one of the best things you can have for your business. It helps you to create consistency in visuals and messages to your...

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How To Use Your Cover Photo Like a Billboard

Some social media platforms let you add an additional personal touch other than your profile picture to your profile. Facebook and Twitter, for instance, let you display a cover photo, while others like LinkedIn and YouTube offer background options that act similarly to a cover photo. Be...

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The Importance of a Complete Social Media Profile

To some, this might be obvious, but for many, this might be a daunting task:

Fill in and complete every field in your social media profiles.

Some of you might be saying “duh,” but often times, simple things like a phone number or website address don’t make it to a business...

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How Many Social Media Channels Should You Use?

With so many social media channels available to use, it can be overwhelming and confusing to determine which are right for your business. Some of the most common platforms are Facebook, Twitter, LinkedIn, Instagram and Pinterest. We're here to tell you that you don't need to be on every...

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