The DIY Marketing Blog

A place for me to share tips, tricks, encouragement, stories, and helpful info. 

Episode 22: Four Mindset Shifts That Will Help You Take More Action

Today let's help you get into action. I'm sharing four mindset shifts that will keep you moving forward and taking action so you can make progress in your life and in your business. These will help you get unstuck, keep moving, and GSD (get Sh$t done).

The concepts I share in this episode I...

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Episode 21: How I Plan and Manage My Projects and Tasks for Business

 

Project Management is kind of my jam. I spent 12 years managing projects and programs that were valued in the multi-millions before I became self-employed. So naturally, when I started my business I carried over a lot of that experience for both my own business but in how I train my...

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Episode 20: Why You Need People in Your Social Media Content Strategy

Your social media is a way to begin building relationships with potential customers, and you can do this by putting people in your content. 

As humans, we are hungry for connection in today's busy marketplace. Even though we love the conveniences of technology (online shopping, online...

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Episode 19: What Not to do on Social Media

We spend a lot of time talking about small business marketing strategies and what you should be doing. However, there are also some things you should NOT be doing on your social media. 

In this episode, I'll cover five things you should stop doing, or vow to never do on your social media...

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Episode 18: What it Means to be Social on Social Media

It sounds simple, but social media is intended to be social. So what does that even mean? It means that to fully leverage social media for business you need to ensure you're having conversations. 

This comes into play by ensuring you're responding to comments, direct messages, and creating...

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Episode 17: How to use the Same Post on Multiple Platforms

Dear Melanie, is it ok to cross-post my Instagram posts to Facebook? Mel, it's hard to find the time to create custom content for LinkedIn and Facebook and Instagram. Can I use the same posts on each one? 

This question comes up a lot in Q&A around social media whether it's at one of...

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Episode 16: Eleven Tips for a Better Profile PIcture

Your profile picture is a first impression, but it's also a way to maintain a lasting impression. When you're showing up online, it's important that you not only are authentic in how you post and comment but also how you look. 

This episode is not how to look pretty online, it's how to have...

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Episode 15: How to be a Better Networker in the Flesh

Networking events, you either love them or you get sweaty palms just thinking about them. Attending meetups, conferences, network events, luncheons, fundraisers, and all of the other types in between come naturally for some. For others, they create stress and anxiety which can prevent you from...

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Episode 14: Five Ways to Optimize Your Marketing for Bigger Results

What do I mean by optimizing your marketing? Getting the most of your efforts, your content, and your social media profiles. Essentially, we want all of this marketing stuff to benefit us, not hurt us or cause us pain without the gain. We want bigger outcomes without bigger efforts. 

In...

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Episode 13: Facebook Pages vs. Facebook Groups and why you need both.

You likely have a Facebook Page. If you also have a Facebook Group for your business, it's possible that you've wondered if you should even bother with your Facebook Page anymore.

In this episode, I'm going to explain why Facebook Groups are starting to get even more attention - so much so that...

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