Simplify Your Marketing

From social media productivity and graphic design to content creation and email marketing, I've tried a lot of apps. And I mean a LOT. I've categorized the best of the best below so you can hit the ground running!

Some of these links are affiliate links, which means I may get a commission if you purchase. However, none of the fees of these resources have been increased to compensate me.

My Favorite Resources for Small Businesses

Jump to a section you need the most help with to find your next obsession.

PRODUCTIVITY SOCIAL MEDIA EMAIL MARKETING GRAPHICS VIDEO PHOTOGRAPHY WRITING MISCELLANEOUS

Productivity

All the tools you need to stay on track.

Trello

A web-based list-making application with a helpful storyboarding view to help you keep track of everything from the big picture to the minute details.

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Asana

A web and mobile application designed to help teams organize, track, and manage their work. Assign tasks, set due dates, and send progress updates for any project.

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Evernote

A note taking app that helps you capture and prioritize ideas, projects and to-do lists so nothing falls through the cracks. Organize and archive notes to easily find them later.

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Google Drive

Safely store and share your files, photos, videos, and more in the cloud. Download the app to  sync contents with your desktop. Get 15 GB of free storage with a Google account.

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Google Docs

Create, edit and collaborate with others on documents using Google Docs. Track changes, restore past versions, and discuss suggested edits all in real-time.

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Dropbox

Store and share files, collaborate on projects, and bring your best ideas to life. All whether you’re working alone or as part of a team.

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Social Media

Streamline your social media efforts.

Hootsuite

Manage multiple social media networks using the Hootsuite dashboard. Schedule posts, reply to comments, and curate content all within the web platform and mobile app.

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Buffer

Buffer helps manage social network accounts through post scheduling, community engagement, and an analytics dashboard.

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Grum

Grum is a great scheduling tool for people with multiple Instagram accounts. It allows you to post directly from your computer, rather than having to switch to your mobile phone.

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BeLive TV

BeLive TV lets you broadcast directly through Facebook Live to your wall or page, with special features for interview-style videos and help staying organized. 

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Email Marketing

Email marketing doesn't have to be complicated.

Mailchimp

Automation software for email campaigns, landing pages, and social ads with key features like real-time reports, delivery infrastructure,  and predicted demographics.

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Convert Kit 

Convert Kit is an email service provider that is particularly valuable for bloggers, podcasters, and other businesses who are continually building their lists. 

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Graphics

Creative graphics are easier to design than you think.

Canva

From presentations to marketing collateral, Canva helps you keep branded materials consistent. Pre-built layouts and collaborative editing capabilities make it absolutely essential. 

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Crello

Crello is a free graphic design editor that helps you create images for posts, cover photos, and other social media graphics, using a simple, web-based software.

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A Beautiful Mess

A Beautiful Mess was founded by two sisters who write primarily about crafts and DIY decor projects. Their blogging and photography tips though, are invaluable.

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Adobe Spark

This online and mobile design app from Adobe lets you easily create stunning social graphics, short videos, and web pages that help you stand out online.

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Video

Video is important. With apps like these, any DIYer can make amazing content!

Animoto

This cloud-based video creation service allows you to use photos, video clips, and music to easily create video slideshows and customized web-based presentations.

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Adobe Spark

This online and mobile design app from Adobe lets you easily create stunning social graphics, short videos, and web pages that help you stand out online.

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Crello

Crello is a free graphic design editor that helps you create images for posts, cover photos, and other social media graphics, using a simple, web-based software.

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Screen Cast-O-Matic

This online screen capture tool records a designated area of your screen (plus audio), making it perfect for recording narrated presentations, demonstrations and courses.

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Rev

Upload video files online and receive your new, fully captioned video file via email! They even guarantee caption files meet FCC requirements for open and closed captioning.

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BeLive TV

BeLive TV lets you broadcast directly through Facebook Live to your wall or page, with special features for interview-style videos and help staying organized. 

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Photography

You don't have to spend a fortune to use eye-catching photos.

Pixabay

This international website houses over a million photos, illustrations, vector graphics, and film footage that is free for commercial use - no attribution required.

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Depositphotos

When free images don't match your search,  count on Depositphotos. They offer over 100 million royalty-free stock photos, images, illustrations, and vector art at affordable prices. 

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Snapseed

This photo-editing application produced by Nik Software (now owned by Google), allows you to enhance photos and apply digital filters from iOS and Android devices.

Download for iOS Download for Android

Photoshop Express

Adobe Photoshop is amazing, but expensive. The Express version is free and lets you edit images from any iOS, Android or Windows phone or tablet.

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Writing

With apps like these, you'll be a writing master in no time.

Grammerly

This tool improves your writing by checking documents for spelling and grammar errors, plus offering enhanced vocab suggestions and checking for plagiarism (in the paid version).

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Hemingway

Sometimes you just need to get words out on a page. Hemingway offers suggestions to make those long, overly complex sentences bold and clear.

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Google Docs

Create, edit and collaborate with others on documents using Google Docs. Track changes, restore past versions, and discuss suggested edits all in real-time.

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Miscellaneous

All the other stuff I love to simplify the multi-faceted world of self-employment.

Wave Accounting Software

This software allows small business owners and entrepreneurs to invoice clients, pay employees, and track monthly trends all from a simple and reliable web portal.

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Fiverr

This online marketplace connects you to thousands of freelancers who specialize in content marketing, website building, video editing, graphic design, and branding.

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Upwork

Hire top-notch freelancers to assist with writing, design, and web-based work. You can even pay for services through their system, making you all-around more productive!

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Dasheroo

Track your important KPIs for overall business analytics, web analytics, marketing, social media and sales in one great looking, free business dashboard.

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